Ārepa is a nootropic brain drink designed to enhance mental performance, reduce stress, and support cognitive function. In short – it’s good stuff for your brain!

However, off the back of declining brand and credibility scores, the ‘Brain Drink’ was looking for a smarter way to communicate their scientifically proven health benefits.

Sip Some Neuroscience was the platform idea which engaged consumers that Ārepa is infused with delicious berries, but informed by scientific studies.

The campaign ran across TV, outdoor, press, radio, digital, social, partnerships and PR.

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